There are a few reasons why I really feel your business needs two websites, and believe you should brand both your product and service, and at the same time build your own brand.
The first should be a website dedicated to just your business that delivers exactly what people are searching for about your product or service.
The second website should be yourname.com and all about you, who you are, what you do, and the place where you express your inner voice and thoughts. I recommend you start with the site about your product or service first, so you start making money soon, unless you don’t have a product yet.
If your in Network Marketing or Direct Sales, it’s important to know that people purchase your products, or join your team because of you. Think about it.
There are either tens of thousands, or hundreds of thousands of distributors in your company. All of you have the same product, opportunity, and compensation plan. You are the reason your prospects choose you, instead of working with another distributor.
Another reason is because as an entrepreneur you are your business.
I hope that you’re as happy with, and committed to your company as I am with mine. But, the reality is what if someday you wanted to make a change, or were forced into a change, and all you had was your website built around a specific product, service, or company? You would have to start all over from step one.
If you have a yourname.com website you will own a list of subscribers and followers who you can update about what you are currently doing with the click of a button.
No one wants to think of this, I don’t and I’ll bet you don’t either. The reality is that it’s happened to me twice.
I began with my first network marketing company in 1998, and 3-1/2 years later the owner passed away. The next 18 months weren’t pretty. They went through three CEO’s in one year, and the distributor field went rogue during this time and trashed the company brand and reputation through all sorts of tacky, and unethical marketing methods. They were out of control.
I knew I needed a new home, and it took me several months to find a new company. I left there in 2003, partnered with a new company, and was able to make an announcement to my list of followers, and immediately had the foundation, and beginning of a new customer base and team.
In 2010 during the real estate, finance, and banking crisis that company’s product became a luxury that most people no longer wanted to spend money on in a very shaky, uncertain economy. I watched my business, income, and lifestyle spiral downward, and start circling the drain rapidly.
I was able to open a new business with a product that was in demand, and grow a team of over 35 distributors and many customers within 24 hours. None of them were with my former company, but all came from my StephanieSterlingOnline.com list of followers.
Now mind you that move was one I knew going in was to be temporary, but that it would immediately create an income, but I also knew I wasn’t passionate about staying there long-term. I needed to dig deep, and also heal from our countries financial crisis, and research what I really wanted to do. I wanted and needed to locate a company positioned in an industry that no matter what the economic situation, or forecast this segment would always be in demand.
In August 2013 I began my current venture with a company I know will be around for the long-term, that I can remain passionate and excited about their products, people and culture indefinitely.
That said, my websites at StephanieSterling.com and StephanieSterlingOnline.com are my special place to share my knowledge, resources, interests and inner voice with others.